American Airlines
Data Visualization
Art Director
Done with
American Airlines
Situation
Redesigned the homepage to modernize the brand expression and establish UI guidelines for the broader site redesign.
Task
Redesigned the homepage to modernize the brand expression and establish UI guidelines for the broader site redesign.
Action
Designed a distinctive hero banner that clearly communicated the brand’s new messaging and reinforced its market leadership.
Results
164% increase in traffic
HYCU’s CEO and founder, Simon Taylor, put it simply: “We finally have a website that represents who we are and what we do.”