A new era of excellence on display

Art Director

Real-time data visualization empowering American Airlines to make mission-critical decisions when every second counts.

Done with
American Airlines

2015

Situation

Task

Redesigned the homepage to modernize the brand expression and establish UI guidelines for the broader site redesign.

Action

Designed a distinctive hero banner that clearly communicated the brand’s new messaging and reinforced its market leadership.

Results

Ahead of the launch of American’s new International Operations Center, I was tasked with redesigning screens for real-time on-time performance tracking. The goal: deliver at-a-glance clarity and actionable insights to support 24/7 operational excellence.