Bell
Homepage Design
Lead Designer
Done with
Gravity Global
2024
Situation
Task
Redesigned the homepage to modernize the brand expression and establish UI guidelines for the broader site redesign.
Action
The client initially requested the use of Vimeo’s interactive video feature. After researching its capabilities, we found it couldn’t support their goals. In response, we designed a custom video player for the hero banner and reimagined the entire homepage to align with their updated branding.
Results
Bell Helicopter approached us to refresh their homepage—integrating a media player in the hero and applying updated brand styling across the page.
This page is currently under development.
