Gravity Global
Rebrand
Creative Director
Done with
Gravity Global
Situation
Task
Design a radically new homepage that captures attention and showcases innovative, original thinking—leveraging the existing brand.
Action
This project came in as I was launching two new client engagements, with just days to turn it around. I led with a bold concept, but after a mixed response, I quickly pivoted. The new direction was more focused—still a clear shift, and still distinctly Gravity.
Results
Gravity asked a select group of designers to reimagine the homepage within the constraints of the current brand. The ask revealed tension between ambition and limitation. I approached it like any client challenge—listening for the deeper intent, surfacing the real opportunity, and proposing bold, strategic evolutions that honored the brand while moving it forward.
Launched 29 3D product configurators with cutting-edge website technology
21-point increase in NPS survey satisfaction with product images on the site
