Visualizing the mission for a global team
Creative Director
Bringing Purpose to a Global Vision: Redefining Gravity Through a Unified Creative Lens
Done with
Gravity Global
2025
Situation
Task
Design a radically new homepage that captures attention and showcases innovative, original thinking—leveraging the existing brand.
Action
Designed a radically different homepage that delivered on the mission to defy convention through unexpected interaction and bold visual design.
Established a new design direction for the agency’s core presentation deck, creating a flexible system used across teams and disciplines.
Developed a new brand platform and client-facing dashboard to elevate the experience and streamline engagement across key touchpoints.
Currently leading the creation of a new brand guide and identity system, including logo development and a shared vision for collaborative brand evolution.
Results
Gravity invited a select group of designers to explore a homepage refresh within the boundaries of the existing brand. What surfaced was a creative tension—between where the brand was and where it aspired to go. I treated it like any meaningful design challenge: listen beyond the brief, uncover the true opportunity, and propose the boldest version first—then scale back if needed. They didn’t. What began as a contained assignment evolved into a company-wide rebrand, now fueling cross-functional momentum and inspiring teams across the organization.
The redesigned homepage sparked such strong alignment with leadership that it opened the door to reimagining the entire brand—including a logo once considered untouchable. Through strategic vision and influence, I gained buy-in and continue to move the brand forward in a bold new direction.
