Customer experience
in the field
Creative Director
Reaping Customer Satisfaction and Sustainable Growth for High Quality Organics Amid Covid-Era Agronomic Stress
Done with
Ready Artwork
2022
Situation
Task
Lead the end-to-end UX strategy, research, and design for HQO’s new B2B e-commerce website.
Action
Conduct discovery to identify key user needs and market opportunities, positioning HQO as the leading bulk organic supplier online.
Design innovative UX and CX solutions to address complex challenges around supply chain visibility, quoting, and real-time inventory management.
Create a digital experience that reflects HQO’s brand truth, personality, and forward momentum.
Collaborate closely with developers and client stakeholders to research and implement integrated inventory systems that power a seamless user experience.
Results
High Quality Organics approached us to build a new B2B e-commerce website that would reflect their evolving brand, enhance the end-to-end customer experience, and help them stand out in a crowded market. They needed a scalable UX solution to address Covid-era supply chain challenges, support intelligent product substitutions, and improve inventory visibility for their wholesale buyers.
Engagement surged—average views per user nearly tripled (2.41 → 6.68), while the engagement rate climbed to 85.1%, marking a dramatic leap in user interaction and content relevance.
