A new era of excellence on display
Creative Director
innovation meets altitude in this bold vision for HondaJet brand.
Done with
Gravity Global
2025
Situation
Task
Build a bold vision for HondaJet’s homepage that ignores the existing private jet industry and looks to it’s own ambitions for inspiration.
Action
Knowing safe was not a solution, I secured additional budget for our 3D team to craft the experience. I looked to the boldest players in aerospace and beyond—brands redefining ambition—to shape a visual direction that channels Honda’s own unique spirit.
Results
HondaJet came to us with ideas for a homepage refresh. While one direction followed a safer path, I took a bolder approach—reframing the brand with a new vision for the private aviation. This prototype was designed to help our partners at Honda make the case internally and spark a bigger conversation about what the brand can become.
A bold departure from convention, and a client fully behind the vision.