More power
More Performance
More Honda

Senior Designer

Online performance for a brand built on it
—Honda Powersports’ new website channels the same daring that drives its riders.

Done with
Gravity Global

2023

Situation

Task

Build a more expressive online experience, connecting the product to the human experience through impactful design, movement, interaction, and storytelling.

Action

Developed interactive user experiences, including product cards, multimedia players, navigation, hero modules, and visual designs, while meeting business requirements.

Results

Honda was ready for a significant update—modernizing and elevating their online brand experience with a fresh, forward-looking approach built to carry them confidently into the next decade.

Launched 29 3D product configurators with cutting-edge website technology

21-point increase in NPS survey satisfaction with product images on the site