More power
More Performance
More Honda
Senior Designer
Online performance for a brand built on it —Honda Powersports’ new website channels the same daring that drives its riders.
Done with
Gravity Global
2023
Situation
Task
Build a more expressive digital experience across all channels, connecting with the human experience through movement, interaction, and storytelling.
Action
Collaborated with lead designer on Honda Powersports new website, incorporated that new design language into a design system for redesign email campaigns, new visual design for ad campaigns and sweepstakes.
Results
Honda was ready for a significant update—modernizing and elevating their digital brand presence with a fresh, forward-looking approach built to carry them confidently into the next decade.
Launched 29 3D product configurators with cutting-edge website technology
21-point increase in NPS survey satisfaction with product images on the site
