The big picture brought into view

Art Director

A clear message and bold UI design direction reassure visitors that HYCU is leading the revolution in SaaS data protection.

Done with
Gravity Global

2015

Situation

Task

Translate bold new messaging into visual design through a modern homepage and foundational UI guidelines for the full site.

Action

The initial design direction didn’t meet the brief’s goals. I proposed a new concept, gained full buy-in internally and with the client, and delivered a design that amplified the bold messaging while clearly aligning with the project’s objectives.

Results

HYCU partnered with Gravity to bring bold messaging and visual impact to their homepage—firmly positioning them as the industry leaders they are.

164% increase in traffic

HYCU’s CEO and founder, Simon Taylor, put it simply:
“We finally have a website that represents who we are and what we do.”