Bold Tools for
Shared Progress
Lead Designer
A new standard for access and collaboration—where bold utility meets elevated design.
Done with
Gravity Global
2025
Situation
Task
Established the initial design direction from the new brand—grounded in accessibility, energy, and modernity—then expanded it to guide the full website build.
Action
Working from a brand developed by another team, I approached the design with respect and strategic care—identifying opportunities to refine and elevate key elements. While staying true to the original intent, I evolved the system to better support a modern, cohesive experience that aligned with both the client’s goals and our team’s design standards.
Results
A leader in access and collaboration technology engaged us to develop a new brand and website. I shaped the design direction from the new identity developed by another internal team. My design was chosen to lead the full site build. The work is currently in progress.
The work is currently in progress.
