Limerick
Branding

Creative Director

Independant

2019-2022

Situation

Task

Reimagine a lactation brand with a mission centered on empowering mothers well-being as the cornerstone of healthy transitions for both parents and child.

Action

Established the foundation for a disruptive brand and infused its vision across all visual and verbal touchpoints—web, product, packaging, social, collateral, and beyond.

Results

Limerick is a small family run business looking to establish itself as the leader in lactation with a significant paradigm shift in their market place.