Limerick
Branding
Creative Director
Independant
2019-2022
Situation
Task
Reimagine a lactation brand with a mission centered on empowering mothers well-being as the cornerstone of healthy transitions for both parents and child.
Action
Established the foundation for a disruptive brand and infused its vision across all visual and verbal touchpoints—web, product, packaging, social, collateral, and beyond.
Results
Limerick is a small family run business looking to establish itself as the leader in lactation with a significant paradigm shift in their market place.