Move Happy
Branding
Associate Creative Designer
Done with
Midnight Oil
Situation
Task
Move Happy is a fast-growing logistics company on a mission: to move people’s “happy” across air, land, and sea—for government, business, and personal relocations.
Build a brand from logo to website, uniforms, vehicle wraps, and more—crafted to reflect their purpose and personality at every touchpoint.
Action
We kicked off the project with a logo exploration, guided by insights from our strategy team to establish a brand that would leave a lasting, distinctive mark. The creative direction felt immediately clear: a bold, simple grin housed in a rectangle—evoking everything from a shipping box to a container to a moving truck.
The client’s reaction was instant: “We love it.” That momentum carried through the rest of the brand system, including a striking website concept featuring bird’s-eye views of land, air, and sea—visually capturing the scale and reach of their services.
Midway through development, Amazon began transitioning its brand to a similar color palette and smile-like mark. We paused, reassessed, and worked closely with both the client and legal. With full alignment and clearance, we moved forward, confident in the originality and strength of the brand we’d built.
Results
I moved on before results were available, but the work was strategically aligned and well-received—built to scale and drive long-term impact.