The Tide is
Changing
Personal Project
Started in 2016
When customers think of laundry, they think, I don’t want to do this, or, I don’t know what to do or how to find out what to do, and even if I'm successful at that, where can I go to find everything I need so I’m not wasting time running around to multiple stores.
The task was to solve all three problems in one innovative and simple solution that would change how people think about taking care of their favorite clothes. We set the high goal of creating an experience that would delight the user as much as putting on their favorite outfit, knowing that their investment is protected.
I thought about it from a new perspective and broke it into three experiences. First, identify a stain, provide instructional and product solutions, and deliver product purchase methods.
I leveraged new Lidar technology in mobile devices to identify stains, step-by-step videos with text overlays much like navigation experiences so users can pause to read and see with complete control, and a list of purchase options categorized by a method.